Alpecin-Deceuninck is proud to announce that Premier Tech will join the team as co-title partner from 2026 onward. The Canadian multinational has signed a six-year agreement (three years fixed with an option for three more) and will stand alongside Alpecin, title sponsor since 2020, and Canyon, bike partner since 2018.
The arrival of Premier Tech further strengthens the foundations on which the organisation has been built in recent years. Together with our existing partners, they will support the continued growth of both our men’s and women’s programmes, ensuring stability, ambition, and long-term development at every level.
Team managers Philip and Christoph Roodhooft emphasise the significance of this expanded support structure:
“We are truly pleased to welcome Premier Tech as our co-title partner. This new partnership is a powerful sign of confidence in our project and in the way we operate, and it helps prepare us for the future. This commitment gives our organisation the continuity and stability needed to keep building in a sustainable way, across all parts of our structure, and for both our men’s and women’s teams.”
“With Premier Tech joining Alpecin at the top of our partner pyramid, we can invest with a long-term vision, strengthen our performance pathways, and accelerate the growth we have been pursuing in recent seasons. This collaboration allows us to look ahead with real ambition, knowing we have strong and like-minded partners who believe in the future we are shaping together. We will continue chasing victories at the highest level, across disciplines, with both women and men. At the same time, we will keep developing and reinforcing the backbone of our organisation, as we know this is the best guarantee for future success.”
" We are pleased that they will continue to be part of our structure as we move into the future. The partnership has also led to a strong personal relationship with Francis Van Eeckhout and his family. With Deceuninck staying onboard, we hope to live more memorable moments together.”
“This partnership reaffirms our ambition to be at the highest level of the sport and confirms our long-term commitment to cycling. We are joining forces with one of the most successful teams, with renowned athletes such as Mathieu van der Poel, Jasper Philipsen and Kaden Groves from the men’s team, as well as Puck Pieterse and Charlotte Kool from the women’s team. The team’s diversity, experience and depth will allow us to accelerate building bridges across all levels of the sport while sparking new talent,” says Jean Bélanger, President and Chief Executive Officer of Premier Tech.
